where every texture is celebrated, and your unique beauty is our priority.
Our skilled stylists are masters of their craft, committed to creating an environment that is relaxed, warm, and non-judgmental. We pride ourselves on being great listeners, and working closely with you to achieve the results you desire.
At Infinity Curl, we believe that healthy hair is the foundation of beauty, and our goal is to equip you with simple routines that maintain your hair’s health and hydration between visits. While we love making your hair look fabulous in the salon, we’re equally dedicated to ensuring you leave with the knowledge and confidence to recreate that magic at home.
Infinity Curl is a space where your hair is not just styled, but truly understood.
Welcome to Infinity Curl
At Infinity Curl, we don’t do gender related pricing
we are now however back to accepting tips, because well...taxes.
With 15 years of experience behind the chair certified in Rezo, Devacurl and educated in countless curly hair courses. Jordan has dedicated her career to mastering the art of textured hair. As the owner and CEO of Infinity Curl, as well as her own product line (currently available in salon only) She has been transforming the lives of countless clients with her expertise. Her journey into the world of curls was deeply personal—growing up of mixed ethnicity, Black and White, Jordan struggled to understand and care for her own curls. This frustration only grew during beauty school, where the lack of knowledge about textured hair was glaring.
Determined to fill this gap, Jordan sought out specialized education, becoming an authority in the field and known for her meticulous attention to detail. For five years, she traveled the country as an educator for DevaCurl, sharing her knowledge of cutting techniques and demystifying the confusing and often overwhelming amount of information for the perfect wash-and-go with fellow stylists. Today, Jordan continues to push the boundaries of curly hair care, driven by a passion to empower others to embrace their natural texture and the simplicity of hydration as the key to happy, healthy curls.
Jordan Vida
Meet the Team
Express Curly Cut
$185 45 min
curly cut with wash and style
$215 60 min
Curly cut with wash and style lesson
$265 90 min
Curly cut Premium package
$325 105 min
Curly Clipper Cut
$185 45 min
Wash and style
$125 30 min
Services by Jordan
Root touch up
$195 60 min
All Over color
$215 60 min
Curly highlight full
$445 135 min
Curly Highlight partial
$345 105 min
Pintura highlight Partial
$375 120 min
pintura highlight full
$475 150 min
Hi, I'm WooMing. I'm a stylist with a passion for celebrating textured hair in all forms. I care deeply about helping people feel seen, valued, and confident in who they are, wether that's through my work as a stylist or simply in how I connect with others. This work matters to me because I know how much beauty standards are shaped by a long history of anti-blackness and exclusions that have made so many people feel like their natural hair isn't "good enough" I want to change that. I want to contribute to a space where textured hair is honored, not pressured into being something it is not. I will approach your hair with care, patience, and respect always working with your natural texture rather than against it. I am here to support you at any stage of your curly journey.
WooMing Smalls
CURLY hair services
Wash & style
$65 60 min
Curly Cut
Learning rate $95 120 min
Services by WooMing
Creating a Safe Space
Together
If a conversation in the salon unintentionally touches on a topic that is unkind or potentially harmful, we have a gentle way to address it. We will politely tap your shoulder and point to a sign we have posted, signaling a shift in the conversation is needed. We encourage you to do the same for us if necessary.
Respectful Communication:
At Infinity Curl, our mission is to connect, share experiences, and find common ground in a space where everyone feels valued and respected. We understand that microaggressions can happen, and that not everyone is aware of the topics that may be deeply triggering for others.
Our goal is not to embarrass anyone, but to ensure that our salon remains a safe space for all. If a situation escalates and the conversation does not shift, we will need to stop the service immediately, and you will be asked to leave the salon.
Maintaining a Safe Environment:
We believe that categorizing complex humans into simple categories is harmful and dehumanizing. These seemingly "small" statements, when repeated over time, contribute to real-life harm against entire communities, often justified and ignored by our systems. We do not tolerate such behavior in our salon— this is not the place for it.
Standing Against Harm:
HOW TO PREPARE FOR YOUR APPOINTMENT
To ensure we have enough time to complete your service, please follow these guidelines:
Do not arrive with hair that has been heat-styled (e.g., flat ironed, curled), or put up in a ponytail, braids, twists, etc. Hair should be in its natural curl pattern, as we cut dry to enhance the shape of your natural curls.
What to Avoid
Please make sure your hair is thoroughly detangled, washed, conditioned, and styled in a wash-and-go on the day of or the day before your appointment. Your hair should be completely dry and worn down in its natural state.
Hair Preparation
If your hair is wet, not freshly washed, not styled as requested, or you are more than 15 minutes late we may need to reschedule your appointment, modify the service to fit the remaining time, or charge for additional time (if schedule allows). If your service is rescheduled or modified the full amount of time booked will be charged.
Arrival
Our services are booked based on the time needed to achieve the best results, so it’s essential that your hair is ready when you arrive.
Timing
Infinity Curl
Product Recommendations:
OUR FAVORITE INNERSENSE PRODUCTS:
Quiet Calm
Curl Control
I Create Volume
Favorite Priming Products
best when layered under I create hold for a defined and controlled result, also great to scrunch on dry hair to tame frizz on a second day refresh
best when layered under i create hold, or I create lift for a more voluminous look
Quiet Calm
Curl Control
Favorite Priming Products
best when layered under I create hold for a defined and controlled result, also great to scrunch on dry hair to tame frizz on a second day refresh
I Create Volume
Favorite Priming Products
best when layered under i create hold, or I create lift for a more voluminous look
Strong Hold Gel
I Create Hold
Favorite Hold Products
Apply soaking wet in shower, a little goes a long way
Favorite Lightweight Foam
I Create Lift
Favorite Hold Products
Apply to damp hair out of the shower
Finishing Spray
I Create Finish
Favorite Finishing Products
spray on damp before diffusing for a longer lasting set
Inner Peace
Whipped Creme Texturizer
Favorite Finishing Products
emulsify on fingertips rub into roots on dry hair for max volume
HOW DOES THE ONLINE BOOKING WORK?
Online booking is available 30 days in advance, If you do not see an appointment that works for you feel free to add yourself to the waitlist. For returning clients it is recommended to book your next appointment at the end of your service to maintain priority.
WHAT IS THE CANCELLATION POLICY?
· 72 Hours Notice: You can cancel or rebook your appointment online up to 72 hours before your scheduled time.
· After 72 Hours: If you need to cancel or rebook your appointment, please contact your stylist directly. You will be charged 100% of the appointment cost, regardless of the reason.
· No Shows: If you do not show up for your appointment without notice, the card on file will be charged 100% of the service price, and you will be unable to book with us in the future.
We understand that life happens, but to ensure the best service for all our clients, we have a firm cancellation policy:
We understand that life happens, but to ensure the best service for all our clients, we have a firm cancellation policy:
· 72 Hours Notice: You can cancel or rebook your appointment online up to 72 hours before your scheduled time.
· After 72 Hours: If you need to cancel or rebook after your appointment, please contact your stylist directly. You will be charged 100% of the appointment cost, regardless of the reason.
· No Shows: If you do not show up for your appointment without notice, the card on file will be charged 100% of the service price, and you will be unable to book with us in the future.
Do I need to give a credit card to secure my appointment?
A credit card is required at time of booking to reserve your appointment. This is the card we will charge in the event of a late cancelation or no show. At the end of your service you can use another form of payment and the card on file will not be charged. We accept all major credit cards or Cash but do not carry change.
WHAT IS A "LEARNING RATE"?
The Learning Rate refers to a service provided by a stylist who is working towards perfecting their timing for a specific service. While the stylist has been thoroughly trained and educated in this service, they may take additional time to complete it. The service will be performed under the supervision of the salon owner, who will be present to provide guidance and answer any questions if needed.
WHAT IS THE EXPRESS CUT SERVICE?
The Express Cut service is exclusively for returning clients who have been seen within the last 6 months. This service is specifically designed for maintaining your current shape or dusting off split ends. It is not intended for drastic changes or new styles. Please note that this is a dry cut and does not include a wash and style.
CAN I BOOK A SILENT APPOINTMENT?
We understand that sometimes you may prefer a quieter experience. Silent appointments are available upon request. If you'd like a silent appointment, please simply add "silent" in the notes when booking your service.
WHAT FORM OF PAYMENT DOES INFINITY CURL ACCEPT?
We accept all major credit cards or Cash but do not carry change.
DO YOU OFFER REFUNDS?
We strive to ensure you are satisfied with the services we provide. We do not offer refunds for services performed, however, if you are unhappy with the service you received, please let us know at the time of your appointment or contact us within 48 hours after your service. We will do everything we can to address your concerns and meet your needs.
We are a small, dedicated team without a receptionist, please Email by clicking the link below or text us
415-572-6111
"This is 100% the BEST curly hair specialist out there! She understands curly hair and gives the best cut and hair color in the city! She also includes education on styling that is spot on."
Carmen D.
"Jordan gave me a fantastic haircut and curl coaching session! I've been getting deva cuts for years and she still taught me new styling techniques that are really easy and paying off. I've gotten lots of compliments on my hair since she cut it! She also understood that I'm trying to grow my hair out and was willing to do a very minimal trim just to refresh the ends, without messing too much with the shape. Can't wait to come back!
Amelia R.
Like most, I've struggled with figuring my hair out as I've transitioned. But thanks to Jordan and her team, I've never felt so comfortable and beautiful in my own hair.
"If you're considering coming in to see Jordan - stop, and just go. I had never done a DevaCut before but a fellow curly-haired friend of mine recommended this salon - and hot damn."
Michelle S.
"If you're scared (like I was) - don't be. They take the time to discuss your "hair goals" and what you want. They explain the process, how their products work and take the time to even teach you how to style your hair."
"My hair was extremely damaged with different lengths all over, and I needed a fresh start. I hadn't cut my hair in over 15 years so I was a little nervous. Jordan was super easy to book with. She was super professional throughout and even answered my questions before the booking process. I got a cut and dye which came out perfect!!!"
